The now well-known term wasn’t a reference to the Chinese calendar; rather, it was a bordering-on-crass idiom coined to define 40-plus women with a predilection for younger gentlemen.Although the US-based magazine reasoned that the cougar-craze was a fad destined for cultural oblivion, the article offered up an intriguing explanation for the newfound popularity of older woman/younger man relationships.
Karen (not her real name) signed up for a seniors' dating site this past summer.
But women actually start to outnumber men around age 25 in Winnipeg, and each year, the disparity grows.
There is one distinct group, though, that Adshade says is particularly "disadvantaged" in Winnipeg when it comes to dating: educated women.
He learned this after a CBC News investigation revealed his profile and picture were posted on at least four other sites without his knowledge.
All of the sites belong to Global Personals, a company based in England.
Why is it still such a sensational topic and what are the perks (and pitfalls) of entering into partnership where age knows no bounds?